The Enlightenment Writers free essay sample

The central Ideas of the Enlightenment writers were similar to, yet very different from, those of the writers of earlier periods. Four major Enlightenment writers were Ben]amen Franklin, Thomas , Thomas Jefferson, and Patrick Henry. Their main purpose was to write to educate and edify and not so much as to write for aesthetic purposes. Most of their work was designed to convey truth or give sound instruction on such issues of political, social, or economic interest as Benjamin Franklins The Way to Wealth. The writers of the Enlightenment or, better put, die conveyed the ideas f freedom, such as freedom of speech, freedom of religion, freedom from oppression, and the intellectual freedom that every man has a right to whether it be oppressed by political or religious issues which were, at the time, basically the same since the church and state were still one. The Enlightenment writers pushed forward their Ideas and beliefs that all men should be educated and have the ability to read so that they might learn more and rise higher, socially and politically which would lead to self betterment. We will write a custom essay sample on The Enlightenment Writers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Enlightenment writers and writers were similar in the way that hey tried to convey reason and learning. They differed of the premise of the techniques of writing.The pre-Enlightenment writers were mostly made up of the educated class of clergy and the upper class, who would afford to go to school. The clergy wrote mainly for the purposes of the church, such as transcribing books or writing works on God or religion. The upper-class writers would be of the nobility, so they would usually write for aesthetic purposes or to write essays to impress their peers. Many great Ideas were presented and defended by the Enlightenment writers which were similar yet different from writers form earlier periods.

How language can be used or abused in persuasion

How language can be used or abused in persuasion Introduction This summary focuses on how language can be used or abused in persuasion. To achieve this task, three different articles from the unit covered are analyzed. These articles are How to Detect Propaganda by The Institute for Propaganda Analysis, Selection, Slanting, Charged Language by Birk and Genevieve, and Doubts about Doublespeak by William Lutz.Advertising We will write a custom essay sample on How language can be used or abused in persuasion specifically for you for only $16.05 $11/page Learn More Through this analysis, the techniques used by authors and speakers to control the effects of the message they are delivering, the pros and cons of these kinds of techniques, and the meaning of these messages for the listener or reader are illustrated. How to detect propaganda In this article, several techniques of how language can be used or abused in persuasion through propaganda have been highlighted (â€Å"The Institute for Propaganda Analysisà ¢â‚¬  1). The author analyses seven common techniques used by individuals to bend the truth and minds of other individuals for political reasons. The techniques identified by the author are name calling approach, glittering general approach, testimonial approach, plain folk’s approach, card-stacking approach, and the bandwagon approach. I believe that listeners can be able to differentiate between propaganda and facts from authors or speakers’ words if they can recognize these techniques. Using these techniques, authors and speakers manage to control the effects of the message they are delivering. Through name calling techniques, listeners or readers can come up with judgments on the messages delivered to them without examining the evidence behind them. With the use of the technique, a propagandist can appeal to the listeners or readers’ hatred and fright (â€Å"The Institute for Propaganda Analysis† 2). This is achieved by branding horrible names on tho se individuals, ethnic communities, religions, or races the propagandist wishes us to condemn. This technique can fuel animosity between individuals, ethnic communities, nationalities, and races. As such, rogue politicians and warlords use this technique to trigger animosity between different communities. Another technique highlighted in the article is glittering generalities (â€Å"The Institute for Propaganda Analysis†3). Through this technique, the propagandist classifies his or her program with the use of virtue words. By doing so, he or she captures the audience’s emotions of love, generosity, and goodwill. As such, this technique makes them approve the message delivered to them without analyzing on the evidence. The disadvantage of this technique is that it may cause animosity against communities whenever applied by rogue individuals. For instance, if a certain community is portrayed using the word bad other communities will see evil in it. Through this, animosit y may arise.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The transfer technique enables the propagandists to reschedule the power, permit, and status of something we admire for something he or she would have the audience believe. Testimonial technique allows the propagandist to make the audience believe in anything. Cigarette makers in their adverts exploit this technique. Plain folks enable the propagandists who are normally the politicians, labor leaders, and businesspersons to win the audience’s trust by imitating their lifestyles. Usually, during election periods politicians emulate their voters’ behaviors and become closer to them than they are usually to win their confidence. Through card stacking technique, the propagandist employs deceptive skills to win readers or listener’s efforts for his or her interests. Lastly, with the aid of the bandwagon technique a propagandist can make the audience follow a specific multitude. This technique was exploited during war times and peacetimes in the past. Currently, it plays a huge role in the marketing industry. I believe that all propaganda is bad since they utilize peoples emotions without their knowledge. Selection, slanting, and charged language In this article, the author emphasizes that authors and speakers should be aware of the words they use in their works because they indicate their personal feelings, values, and attitudes towards their subjects (Birk Genevieve 1). Equally as readers and listeners, we should be watchful to the slight authorities of charged language to avoid being vulnerable to these authors and speakers. In this article, Birk asserts that authors and speakers should understand the basic principles of selection, slanting, and charged language used to control the effects of the message they are delivering. Concerning selection, Birk asserts that what we expressed eithe r in words or in writings is influenced by the principle of selection. This implies that as we observe, the doctrine of selection decides what we internalize. Similarly, these processes determine what readers or audience will remember in the days to come. Therefore, speakers should understand their audience if they wish to control the effects of the message they are delivering, as the messages taken from one audience to another vary and may cause confusions. The second process of selection mentioned by Birk is slanting. Birk asserts that after the selection process is done in our brains, slanting process may be commenced. According to the author, slanting is defined as the course of choosing facts, words, and accent to accomplish the objective of the communicator (Birk Genevieve 3).Advertising We will write a custom essay sample on How language can be used or abused in persuasion specifically for you for only $16.05 $11/page Learn More In the final part of this article, the author focuses on slanting and charged language (Birk Genevieve 5). He describes charged language as the verbal communication used when slanting of facts, words, or emphasis affects a decision concerning a subject. This technique is often used when one wants to express inner knowledge, feelings, or attitudes. According to Birk, the disadvantages associated with this approach are evidenced in dishonest propaganda published in some editorials or magazines often by politicians and effusive salespersons (Birk Genevieve 5). Birk suggests that despite its disadvantages, we should find a way of living with charged language because it shapes our attitudes and values. Equally, it gives direction to our actions. By so doing, we manage to set up and uphold our relations with other individuals. This implies that in the absence of charged language, life would be different and hectic (Birk Genevieve 5). Doubts about doublespeak The article asserts that doublespeak is a verba l communication, which act as if converses but does not (Lutz 1). As such, it is a verbal communication that makes good seem bad and right seem left. This implies that doublespeak denies responsibility. In the article, Lutz highlights four techniques of doublespeak. These techniques can be employed by an author or speaker to change the meaning of the message he or she is delivering. Through euphemism authors or speakers uses specific words and phrases in their speeches and writings to avoid the use of offensive words or reality. Through this technique, an author or speaker can mislead the targeted audience or readers. It should be noted that these specific words become euphemism when they are used with the sole intention of deceiving or misleading. The advantages of these techniques are that it allows the speakers or authors to avoid embarrassing situations or mentioning offensive words, which might attract heated debates. The disadvantage of this technique is that its usage often l eads to confusion among the listeners or readers. Another technique mention by Lutz is jargon. Jargon is a language used by professionals among themselves (Lutz 3). The advantage of jargon is that it allows members of similar professionals to communicate with each other clearly, efficiently and secretly. Another advantage associated with this technique is that it gives their users a sense of belonging to their professions.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lutz asserts that when a professional among non-professionals uses jargons, the words become doublespeak. A major disadvantage of this technique is that it makes non-users to feel rejected in a group. Similarly, many individuals perceive those using jargons to be having concealed schemes. The third technique mention by Lutz in the article is gobbledygook. This method is achieved by overwhelming the audience with words that they can hardly comprehend. This technique is usually used in written materials. Gobbledygook words or phrases are usually overused that they have become uninteresting. However, for authors or speakers with the aim of confusing their audience or writers, gobbledygook will come in handy. The fourth technique mentioned by Lutz in the article is inflated language (Lutz 4). This technique is normally used so that things may seem different from the way they are in the minds of the listeners or readers. These words are often used to impress the listeners and the readers into thinking that the author or the speaker is more educated than he is or she seems. However, when overused they lead to confusion among the readers or listeners. Birk, Newman, and Genevieve Birk. Selection, Slanting, Charged Language. mattskillen.com. Version 1. N.p., 8 Nov. 2012. Web. mattskillen.com/attachments/article/127/Selection%20Slanting%20and%20Ch ged%20Language.pdf. Lutz, William . Doubts About Doublespeak. engcomp.wikispaces.com. Version 1. N.p., 10 July 2010. Web. smcc engcomp.wikispaces.com/file/view/DoublespeakEss.pdf. The Institute for Propaganda Analysis. How to Detect Propaganda. myteacherpages.com . N.p., 26 June 2007. Web. www.myteacherpages.com/webpages/rgunnar/files/How%20To%20Detect%2 Propaganda.pdf.

The environment of Knight Scholarship Essay Example | Topics and Well Written Essays - 250 words

The environment of Knight - Scholarship Essay Example The use of vivid language candidly and comprehensively illuminates the essay by helping the reader form a mental image of the environment that Knight lives in thus making the narration more fascinating and introspective. It makes the story iridescent and enthralling.Knight endeavors to augment his essay by overly using specific examples from her experiences to irradiate the depressing obliviousness and signs desecration that subsists in the contemporary American society. She uses the instances where police rightly accepted $200 fines for hunters who had ostensibly violated laws and when two rabbit hunters walked into Knight’s land and claimed that they have hunted the grounds for years without being caught or probed.I effusively concur with Knight’s assertion that signs are not effective in controlling offenders particularly hunters. There are many conspicuous signs that have been placed to guard and guide conduct but are perfectly disregarded as though they never exist ed. It is common to find signs such as â€Å"NO PARKING† but people haphazardly park in front of or under the sign. People’s intention to harm others and the predominant insidiousness is prodigious and placing signs has proven futile.

Dunkleosteus Essay Example | Topics and Well Written Essays - 500 words

Dunkleosteus - Essay Example The living organisms in this classification include sharks, rays, chimearas, ray-finned fishes, and land vertebrates. The clade of Placodermi is now in extinction because of the incapacity of the organisms to survive. The Placoderm are characterized by the presence of dermal armor comprising of a head armor and thoracic armor. Their thoracic armor is distinct because the foremost dental plates forms a ring around the body and include one median dorsal plate (Janvier 3). The order Anthrodita is comprised of organisms in Placodermi which have movable joints between the armor surrounding the head and the body. The organisms belonging to this class is also distinct for their two sets of upper tooth plates, gnathal plates which are tuberculated, and large endocrinal postorbital process (Janvier 4). These structures allow the lower jaw to move down while the head shield also budge for a large opening. Together with their extinctions of these prehistoric armored fish, their primary characteristics of having armors which covers their entire head and some of their body.

Compassion Fatigue Essay Example for Free

Compassion Fatigue Essay ― Tahereh Mafi, Shatter Me The health care industry is made up of nurses, doctors, and other medical professionals who are dedicated to the care and healing of others. The modern medical field is a very fast-paced, stressful, and demanding environment. Often, the constant stress and demands of the job can adversely affect the healthcare provider. Not surprisingly, those who go into the healthcare industry, do so because they have a sincere desire to make a difference in people’s lives and provide care for a patient’s spiritual, mental, and physical needs. However, this type of career requires energy and dedication way beyond that of other comparable careers. â€Å"Compassion fatigue† is a common side-effect. â€Å"Compassion fatigue† can be defined as, â€Å"the gradual decline of compassion over time as a result of caregivers being exposed to events that have traumatized their patients (Cherry 497).† In fact, the damage that results from this condition has been linked to more sick days, high turnover rates, and decreased productivity. If left untreated, this condition can adversely affect patient safety, so it is vital that hospitals and healthcare providers are able to accurately recognize compassion fatigue and treat it early. (Landro, L. 2012) Compassion is an important and critical gift necessary for the care of others. Compassion can be defined as, â€Å"sympathetic consciousness of others distress together with a desire to alleviate it† (Merriam-Webster 2013). No one is immune to compassion fatigue. In fact, anyone caring for another person can suffer from it. However, compassion fatigue is more prevalent in the health care industry due to the extenuating nature of the work. The reality is that healthcare providers have an exhausting array of job duties that entail lengthy shifts, selfless service, endless dedication, love, and compassion. Due to the extreme demands, medical professionals often neglect their own personal needs for the sake of others. Every single day, healthcare professionals come face to face with disease, illness, decline in health, and death. Over time, it can be incredibly traumatizing. â€Å"Compassion is a verb.† ― Thich Nhat Hanh If not prevented or left untreated, â€Å"compassion fatigue† can negatively affect a caregiver emotionally, spiritually, cognitively, physically and behaviorally. Warning signs can manifest themselves in a variety of ways. The emotional effects of compassion fatigue can include mood disturbances, increased apathy, lassitude, irritability, discontentment, hopelessness, aggressiveness, hostility, numbness, and helplessness. (Eagan, T. 2012) Other signs may include oversensitivity, restlessness, depression, anxiety, and even substance abuse. (Lombardo, B., Eyre, C., 2011) The spiritual effects of compassion fatigue may often be harder to pinpoint. Warning signs may include subtle things such as starting to question one’s purpose in life, an increasing sense of disbelief or an increasing sense of aimlessness. (Ginter, C. 2010). The caregiver may start to question their personal religious beliefs, become increasingly skeptical and even question life’s meaning. (Portnoy, D. 2011) The cognitive effects of compassion fatigue can be easier to identify. It’s easy to observe when someone is having difficulty concentrating or is unable to focus on tasks and duties that are critical to the job. The work ethic and performance of the healthcare provider may also be affected, resulting in increased absences, low morale, decreased motivation, and overall negativity in the workplace. This not only affects the healthcare provider, but also their co-workers and patients. The physical effects of compassion fatigue can include, but are not limited to headaches, chronic pain, sleep disturbances, fatigue, and self neglect (poor diet, lack of exercise, poor hygiene). (Eagan, T. 2012) Other physical effects can include gastrointestinal complaints, hypertension, (Pfifferling, J., Gilley, K. 2000) muscle tension and cardiac symptoms (chest pain, tachycardia, and palpitations. (Lombardo, B., Eyre, C., 2011) Behavioral changes can include â€Å"isolating†, withdrawing, extreme hyper-vigilance, (Portnoy, D. 2011) apathy or extreme attention to work, avoiding, faking interest, blaming, restlessness, and even inappropriate humor (Ginter, C. 2010). â€Å"I would rather make mistakes in kindness and compassion than work miracles in unkindness and hardness.† ― Mother Teresa, A Gift for God: Prayers and Meditations Although compassion fatigue can be an easy problem to identify, the specific causes of this condition are often varied and harder to pinpoint. The stressful nature of a healthcare career can certainly create â€Å"the perfect storm†. Overall, health care professionals can feel stressed about things like control over workload, lack of recognition or appreciation of doing a good job. Lifestyle changes can also cause compassion fatigue. If the person is working too much without taking time off to relax, taking on too much responsibility with no help from others, not getting enough sleep, or not having a supportive relationship in their personal life, it becomes easier for compassion fatigue to develop. People with certain personality traits (pessimistic, perfectionist, those who do not delegate, and type A, and overachievers) are particularly predisposed to experiencing compassion fatigue or burnout. The constant exposure to negative situations, stress, loss, and giving more than receiving, in addition to having a more intense personality, can increase the risk of developing compassion fatigue. (Frandsen, B. 2010) â€Å"Compassion fatigue is caused by empathy. It is the natural consequence of stress resulting from caring for and helping traumatized or suffering people† (Portnoy, D. 2011). In the medical field, nurses, doctors, and other health care providers often witness pain, suffering and death first-hand. They play numerous roles with less time, resources and support. The increased demands and stress along with the constant exposure to negative and traumatic events can build up over time and put anyone at risk for compassion fatigue. â€Å"Love and compassion are necessities, not luxuries. Without them, humanity cannot survive.† ― Dalai Lama XIV, The Art of Happiness A caregiver is not so different from a patient. Both caregiver and patient have physical, spiritual, and emotional needs that must be met. When their own needs are neglected, caregivers are unable to properly care for their patients. In short, they’re hurting themselves as well as the patients. Maintaining regular exercise, staying hydrated, staying productive, eating healthy and taking time to rest and relax are critical ways to reduce the chances of developing compassion fatigue. Although spiritual beliefs may be different from person to person, it is vital to nourish and grow in one’s faith. Those needs may be different depending on beliefs and may include going to church on a regular basis, taking the time to pray or meditate, speaking with a church leader, reading scriptures, or having time alone to reflect and think. There are many different ways a caregiver can begin to focus on their spiritual health. (StopPain.org 2013) Emotional needs are another important area that should be nurtured. Emotional needs are just as important as physical and spiritual needs. A caregiver may need time to mentally unwind, have peace and quiet, laugh and cry, and â€Å"tune in† to their personal experiences and emotions. Taking short breaks to renew emotional energy and doing things that bring you joy and happiness are ways to increase and improve emotional health. (StopPain.org 2013) By making sure the needs of the caregiver are met, the caregiver, patients, and even the company will benefit from it. There are many ways to cope with compassion fatigue. Perhaps the most important way of addressing the needs of the caregiver is to acknowledge compassion fatigue when necessary and take aggressive steps to assist caregivers in finding supportive coping strategies. Some coping strategies according to Varner, J. (2004) include: asking for assistance and support from peers or other support groups, staying positive, smiling and talking to peers, using humor to decrease anxiety and tension, giving comfort through physical contact, taking breaks with peers and not alone, using problem solving tools, generating solutions, and focusing specifically on tasks at hand. Learning how to balance work and life essentially means learning how to invest the time and energy into taking care of oneself in order to effectively take care of others. Putting together a plan of self-care (journaling, yoga, meditation, exercise, proper diet, doing things that you find pleasure in, and doing non work related activities) as well as educating yourself and others on communication skills is vital in preventing compassion fatigue. Employers can aid in combating compassion fatigue by offering on-site counseling, support groups, de-briefing sessions, and bereavement interventions (Boyle, D., 2011) that all work together to give employees the tools and skills needed for prevention. Early recognition of compassion fatigue is vital to anyone in a caring profession. Maintaining and constantly improving self-care and creating optimal wellness are crucial in order to properly care for others. .†Caregivers need to be able to deliver excellence without compromising their well-being†(Portnoy, D. 2011). Caregivers often neglect their own personal needs for the sake of others and need to realize the importance of focusing on their own needs first. By taking care of their own needs and ensuring they have a life that entails supportive relationships, health care providers will be able to successfully care for their patients long-term.

Custom Written Term Papers: Othello’s Feminine Perspective

Othello’s Feminine Perspective  Ã‚        Ã‚   The audience finds in Othello, Shakespeare’s tragic drama, the feminine perspective on life in general and on various aspects of life. These feminine perspectives from the three lady-characters are not consistent and uniform among the ladies. Let’s consider them in this paper.    Alvin Kernan’s â€Å"Othello: an Introduction† explains the protagonist’s delayed conversion to the feminine perspective:    His willingness to speak of what he has done – in contrast to Iago’s sullen silence – is a willingness to recognize the meaning of Desdemona’s faith and chastity, to acknowledge that innocence and love do exist, and that therefore The City can stand, though his life is required to validate the truth and justice on which it is built. (81)    At the outset of the play only the male perspective is given: Iago persuades the rejected suitor of Desdemona, Roderigo, to accompany him to the home of Brabantio, Desdemona’s father, in the middle of the night. Once there the two awaken the senator with loud shouts about his daughter’s elopement with Othello. In response to the noise and Iago’s vulgar descriptions of Desdemona’s involvement with the general, Brabantio arises from bed. With Roderigo’s help, he gathers a search party to go and find Desdemona and bring her home. The father’s attitude is that life without his Desdemona will be much worse than before:    It is too true an evil: gone she is;   Ã‚  Ã‚  Ã‚   And what's to come of my despised time   Ã‚  Ã‚  Ã‚   Is nought but bitterness. (1.1)    Brabantio is the old father, and he hates to lose the comforting services of his Desdemona. The daughter’s husband Othello expresses his sentiments to Iago regarding his relationship... ...llo: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Heilman, Robert B. â€Å"Wit and Witchcraft: an Approach to Othello.† Shakespeare: Modern Essays in Criticism. Ed. Leonard F. Dean. Rev. Ed. Rpt. from The Sewanee Review, LXIV, 1 (Winter 1956), 1-4, 8-10; and Arizona Quarterly (Spring 1956), pp.5-16.    Kernan, Alvin. â€Å"Othello: and Introduction.† Shakespeare: The Tragedies. Ed. Alfred Harbage. Englewood Cliffs, NJ: Prentice-Hall Inc., 1964.    Muir, Kenneth. Introduction. William Shakespeare: Othello. New York: Penguin Books, 1968.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.   

Report on Red Bull brand Essay

The energy drink market started to grow in the past 25 years. Red Bull was the first energy drink that started this kind of business. Throughout the unique branding strategy and extraordinary investment on marketing this brand maintained the best selling energy drink worldwide. This report will discuss on the Red Bull’s brand expression and how successful is the user perception of the brand image. History The Austrian businessman Dietrich Mateschitz created Red Bull’s energy drink formula in Thailand in mid 1980’s and the first can sold in Austria in 1987. He also developed a distinctive marketing strategy that established a new category of products. When Mateschitz questioned about the absence of energy drinks market he replied, â€Å"We’re going to invent one†. In 1992 the product reached other markets like Hungary and Slovenia, and then the United States in 1997 and the Middle East in 2000 . Today Red Bull is available in more than 160 countries and more than 35 billion cans been sold so far. Market Share Due to high demand and popularity, the market for energy drinks is constantly growing. People can now find several brands of energy drinks that offer several flavors, options and themes. With all this growth, Red bull still manages to dominate and lead the market over its main competitor such as Monster. With that, it was stated that this makes it the most popular every drink in the world. This can be reflected through the increase of Red Bull’s sales every year, selling 4.6 billion cans in 2011 and 5 billion in 2012. Customer Segmentation With Red Bull’s famous international tagline â€Å"Red Bull gives you wings†, and as an energy that is promoted to ‘increase performance’, it’s websites states that the best times to consume Red Bull is on the road, during lectures, study sessions, at work, while doing sports, playing video games, or going out day and night. This reflects that Red Bull is having a target audience of youth between 18 to 35 years old. In addition, Red Bull had a â€Å"Red Bull Brand Ambassador† Program targeting university students who work on representing Red Bull and bring the energy drink to events or parties, to attract more customers. In addition, Red Bull states that their cans are 100% recyclable, which proves being environmentally friendly and attract people concerned with the environment. Because of this unique branding strategy Red Bull was able to create loyal customers who only go for Red Bull when ever energy is needed, or not! Brand Expressions and Image The Red Bull Company tries to associate their brand with energetic and extreme events although as life style product. The current identity shows a direct connection between the product and it’s target audience, Athletes, students, hard workers, and who needs to â€Å"Vitalities body and mind†. The visual identifier is consist of two bulls butting each other which embodies strength, challenge and energy while the tagline â€Å"Energy Drink† describe the product in a quick catchy way. . Red Bull advertisings are not only pushing into being part of the cool extreme crowd and the risk-taking attitude but also showing that Red Bull is suitable with all aspects of user’s life (work, study and play). Methodology The objective of this research is to investigate publics’ attitude and perception towards the Red Bull brand. A 10 questions survey was designed based on an introductory research. The survey was distributed online and been giving to students and tutors in the Polytechnic campus. A total of 49 responses were gathered. Analysis Graph1: Demographics of respondents Graph2: Product usage It has been noticed that the majority of the respondents are not considered consumers, but since we are investigating the brand reception and not the product itself. Graph3: Aspects and associations This section is narrowed down for the respondents who consume the product and who are not, and examines their motives behind their behavior and attitude towards the brand indirectly. The results shows significant contrast between sports and studying as being what motivate the consumers, hence the brand image here support the brand expression of being part of the life style and not for sport events only. Graph4: User Perception Results indicate that most of the respondents are disagree when Red Bull is associated with sports. While above average satisfaction with the idea of it is being trending. Findings Red Bull’s current expression is focused on making the product appropriate as a life style drink and not connected to one aspect (i.e. sports). The survey that was conducted previously reflects the lack of gap between the current brand expression and the consumer perceive. The respondents are aware of the brand value that the company is trying to portray. This awareness is reflected on the public attitude which both the brand expression and image are settled on the impression of Red Bull as for the cool, fun, risk-taking crowd, not just a drink for athletics enthusiasts. Conclusions This report and survey results showed that Red Bull made successful brand equity that maintained it self on the first rank with customer satisfaction and market share. It also succeeded on delivering the right message and values to the right target audience. Red Bull keeps proving that an effective marketing plan and good brand equity could be a successful impactful business. RefErences Aaker, D. (2012, December 21). How Red Bull Creates Brand Buzz. Retrieved April 16, 2013, from Harvard Business Review: http://blogs.hbr.org/cs/2012/12/how_red_bull_creates_brand_buzz.html Bhasin, K. (2012, Febuary 15). How Dietrich Mateschitz Ignored The Haters And Created The Top Energy Drink. Retrieved April 16, 2013, from Business Insider: http://www.businessinsider.com/how-dietrich-mateschitz-ignored-the-haters-and-created-the-top-energy-drink-on-the-planet-2012-2 Boome, A. (2011, May 31). How food superbrands manage to become your family. Retrieved March 25, 2013, from BBC News: http://www.bbc.co.uk/news/business-13598581 Miller, J. (2011). Red Bull’s Brand Equity. West Virginia University. West Virginia: News America Marketing. Red Bull GmbH Company Profile. (2013). Retrieved April 16, 2013, from Yahoo! Finance: http://biz.yahoo.com/ic/101/101316.html Red Bull GmbH. (2013). Red Bull the company. Retrieved April 3, 2013, from Red Bull: http://energydrink.redbull.com/company Red Bull History. (2004). Retrieved April 17, 2013, from Funding Universe: http://www.fundinguniverse.com/company-histories/red-bull-gmbh-history/ Appendix A: Survey sheet Red Bull Brand Questionnaire 1- Age ââ€" ¯ Less Than 15ââ€" ¯ 16-20ââ€" ¯ 21-25 ââ€" ¯ 26-30ââ€" ¯ Above 31 2- Gender ââ€" ¯ Maleââ€" ¯ Female 3- Which energy drink do you drink the most? (Select one) ââ€" ¯ Red Bull ââ€" ¯ Power Horse ââ€" ¯ Boom Boom ââ€" ¯ I don’t drink any ââ€" ¯ Monster ââ€" ¯ Burn ââ€" ¯ Other _______________ 4- How often do you drink Red Bull? (Select one) ââ€" ¯ Everydayââ€" ¯ Frequently (Once or twice a week) ââ€" ¯ Occasionally (Once a month)ââ€" ¯ Rarely (Once every four months) ââ€" ¯ Never 5- If applicable, Why do you drink Red Bull? (You can select more than one) ☠ Taste☠ Studying☠ Work☠ Physical activities (sports) ☠ Lifestyle ☠ Mixing drinks☠ Driving☠ Brand design and image ☠ Marketing strategies, events, and sponsorships 6- If applicable, Why you do not drink Red Bull? (You can select more than one) ☠ Taste☠ Pricy☠ Unhealthy☠ I don’t believe in it ☠ Bad Reputation 7- On a scale of 1 to 10 Rate the following. Do you think that Red Bull is associated with extreme sports? Not at all