Platos Theory of Knowledge Term Paper Example | Topics and Well Written Essays - 2000 words

Platos Theory of Knowledge - Term Paper Example The last hypothesis that he showed up at was that information is genuine conviction which has been â€Å"given a record of† †which implies an a clarification of definition has been given of it. The hypothesis of information being supported genuine conviction says that on the off chance that one is to realize that some plan is in fact right, the individual ought just believe it to be valid as well as he ought to have a consistent reason for that. One impact coming about because of such a thought is, that one would not be picking up information just in light of the fact that he thinks something that was valid. Dispassionate Version Plato’s hypothesis of information has been given in Theaetetus and it ends up being a substitute to the hypothesis that Protagoras had proposed. Plato’s hypothesis portrays reality to be the norm and conviction and discernment can be estimated against it. It is the means by which we see reality that prompts the production of convict ion. One interesting point here, before pushing forward, is that Plato’s hypothesis of information happens to be a hypothesis of mistake just as there is consistently a chance of misperceiving reality and prompting an off base conviction. Something else is that there is no closeness between evident conviction and information, in spite of the fact that there could be a genuine conviction only through karma. For there to be a fair and genuine information on reality there is a prerequisite of there being a right conviction just as enough evidence for that conviction. Plato has recognized that avocation and conviction don't have any genuine connection with one another. There can't be any ideal method of ensuring that the confirmation we have is sufficient. The historical backdrop of reasoning has disclosed a few battles embraced for the remedy of this nonattendance. Logical technique is an arrangement of building proof by testing conviction against perception (perception).â Thi s was the record of Plato. Protagorean relativism says: Of everything the measure is Man, of the things that will be, that they are, and of the things that are not, that they are not (Lloyd and Pellegrin 204) According to Plato a hypothesis by Protagoras was the premise of this announcement and it thinks about that information and discernment are one and same (Schmitt 11). Plato called attention to that the suggestion drawn from this announcement is that there is no distinction among appearance and truth and an individual can never say what he knows isn't right. As an analogy, somebody solid and fine would see a wine as sweet yet a similar individual, when unwell, might locate exactly the same wine to taste harsh. The reality of the situation is that the wine isn't sweet of severe in itself; the taste emerges exactly when the individual sees it to be such and such because of specific conditions. As a matter of fact, there is no changeless, interminable, truth by any stretch of the i magination. The truth appears and shapes into articles and highlights when the individual follows up on it in the wake of having seen it. There is a thought of our psyches making our own existence. This thought is very well known in the current world and writing furthermore this even in the advanced records of constructivist instructive hypothesis. Information as Perception If we draw out an examination between this idea of information and the one that Plato proposed through his hypothesis we would see them as very unique; truth be told, they are restricting each other from multiple points of view. Protagorean hypothesis is known as Relativism because of the way that information and acting naturally holds its reliance on relations that exist

FE College teaching Case Study Example | Topics and Well Written Essays - 1500 words

FE College educating - Case Study Example This report will as a matter of first importance have a natural way to deal with a portion of the writing before the Learning and Skills Act (2000) and the Success for All approach (2002), particularly to Ann Briggs and her investigation on the job of center directors in further training. Along these lines, following on a record of the general segment and social factors that portray the number of inhabitants in West London, we will target reaching pertinent inferences on the impact that the Learning and Skills Act and the Success for All program has on steady improvement of educating here. The second piece of the paper will point an impartial methodology on rivalry versus joint effort between the FE College I instruct in and other pertinent Post Compulsory units in the zone, making on applicable inferences to help great practice identified with quality improvement. Before the two significant changes in 2000 and 2002 recently referenced alluding to FE units, change started during the 90s, when the FE universities in Britain were made free of the Local Education Authority (LEA) regarding command over account or human asset. This implied both that the FE schools were completely capable both for the best possible administration of capacities, for example, account or human asset and that (particularly after the making of the Further Education Funding College in 2001) they needed to authoritatively act so as to be qualified for funding3. With regards to our paper, this has a few distinct ramifications. As a matter of first importance, we can bring up towards the requirement for consistent quality improvement and improvement of the general execution at the FE universities. Second of all, we note the advancement of a specific rivalry between various schools in a similar territory, the need to perform well in the school assessments and reviews and improve their appraisals with the FE Funding College (important for our subsequent part, alluding to rivalry versus cooperation between schools). The principal suggestion we have alluded to has lead to critical writing in the region of characterizing the ideas of managerialism and demonstrable skill, at first portrayed by Lumby and Tomlinson as oppositional cultures4. As Briggs further calls attention to, there are a few degrees of responsibility that should be recollected when alluding to FE schools and their exhibitions. There is the political responsibility (utilization of open assets), advertise responsibility (dependable to the market, the clients, the partners), proficient or social accountability5. Following the Success for All program of 2002, the primary objectives that the program moved toward incorporated a (1) change in design so it meets the future needs of students, bosses and networks, (2) a drive up of gauges of further instruction and preparing and (3) to guarantee that the last beneficiaries of open financing (the FE universities) convey a particular and powerful commitment to the Government's instructive strategies6. The Learning and Skills Act of 2000 follows, pretty much, a similar heading (or rather spreads it out), bearing extra managerial segments with the creation and the meaning of

General Essay Topics For Government Exams

General Essay Topics For Government ExamsThe primary goal of essay topics for govt exams is to gauge the level of comprehension of the students on a particular topic. A more detailed explanation can be found at the end of this article.General essay topics for govt exams are normally given in classes and homework assignments. In this type of essay, students are allowed to write about any subjects that are related to government services or the central government departments and their activities.The basic principle behind this type of writing is to promote better understanding of the subjects covered in class. It is also intended to put the students in touch with their basic knowledge about a subject. The basic ideas that are conveyed are facts, rules, systems, methods, ideologies, theories, laws, ideals, principles, and thoughts on the same.In general essay topics for govt exams, the focus is not only on the learning but on the development of an individual's ability to work independent ly. This makes the student feel they are contributing something to the society by writing an essay on a particular subject. It also allows them to participate actively in the whole course of discussion by choosing the correct quotes from the material given in class.The key idea is to be able to recognize and appreciate the importance of the subject as compared to other subjects. It is also important to recognize and appreciate the importance of all other subjects like history, literature, science, and technology. Thus, when writing an essay for the purpose of essays for govt exams, the essay topics for govt exams should discuss the relationship between various subjects such as government, economics, arts, etc.General essay topics for govt exams can also be written on the relationship between science and technology. Science can be defined as the study of nature and how it affects our life. This can be considered the foremost example of a human activity, which is seen on all levels of society.If a student writes an original essay on the same subject as that given in class, he/she is considered to be an expert in that field. In general essay topics for govt exams, these experts are used to educate students on various theories of science. In this way, they help students to understand more about scientific principles and learn the process of discovery in this field.Essay topics for govt exams should not only be written by experts but must include some common sense and general ideas on how the world works. Some things to remember before doing essay topics for govt exams include making your essay interesting, including knowledge obtained from different schools of thought, using factual statements, and ensuring that the essay is clear and complete. It is good to be able to create a topic for writing your own essay topics for govt exams.

Yellowstone Volcano - Free Essay Example

Sample details Pages: 4 Words: 1224 Downloads: 3 Date added: 2019/08/02 Category Environment Essay Level High school Tags: Volcano Essay Did you like this example? Introduction Yellowstone National Park is located in the Rocky Mountains in Wyoming, Montana, and Idaho. It is a popular park because it is home to over 10,000 features, several mountain ridges, headwater of 3 major western river system (?, 2015). Nevertheless, to say that is a beautiful place to visit, millions of visitors are unaware that they are standing in the largest, most explosive volcanoes ever to exist. It is important for people to be informed of the geologic aspects and the effects of the Yellowstone volcano. Geologic aspects Tectonic setting The tectonic setting of the Yellowstone volcano sits atop of a continental hotspot. While North America plates moved west they slowly moved over the hotspot that is now below Yellowstone [IJ1](Volcano World, n.d). Don’t waste time! Our writers will create an original "Yellowstone Volcano" essay for you Create order Activity The Yellowstone volcano has not erupted recently it is considered to be active. Although Yellowstone volcano is active, it is unlikely to erupt in the next thousand or even 10,000 years (Yellowstone Volcano, n.d). Such activities as ground motion, earthquakes, and hydrothermal activities are proof that the volcano is active (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). It is estimated that about 1,000 to 3,000 earthquakes occur under Yellowstone each year (?, 2015). Magma Most of Yellowstone volcano eruptions has produced giant volcanic eruptions (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). When eruptions take place the common magma present is silicic. Much of the composition of Yellowstone volcano lava is composed of rhyolite and basalt (An Overview of Yellowstone, n.d). To be precise, about 30 eruptions of rhyolitic lava moved around/ flew while other flows contained rhyolite and basalt that were expelled outside the caldera (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). Considering the Yellowstone volcano is active, there has been non explosive eruptions. Some eruptions that have occurred about 27 of them rhyolite lava flew in the caldera, 13 rhyolite lavas flew outside the caldera and 40 basalt vents outside the caldera [IJ2](USGS, n.d). Type of volcano The Yellowstone volcano is a volcanic caldera and supervolcano(). [IJ3]Since its a supervolcano it is capable of exploding more than 240 cubic miles of magma (Yellowstone Volcano, n.d). How often it erupts Since the first to the last eruption of the Yellowstone volcano, we can calculate that the eruptions were separated in time by several tens of thousands of years. To be precise, the recurrence interval is about 6000,000 to 800,000 years (USGS, n.d). Based in Yellowstone past eruptions, the probability of another caldera- forming eruption is only 0.00014% (Volcano, n.d.). Although scientist dont know when will Yellowstone volcano will erupt again, scientist from Yellowstone Volcano Observatory (YVO) observe an array of monitor [IJ4]in the region. These monitors are fit to detect any sudden or strong movement of shifts in the area that could indicate activity in the Yellowstone volcano (Yellowstone Volcano, n.d). Precursors From the past eruptions, there was not information of any precursors to those eruptions. However, now there are precursors to eruptions in the Yellowstone volcano. The precursors include strong earthquakes swarms and rapid ground deformation (Yellowstone Volcano, n.d). Also, ground movement can be a precursor to magma moving towards the surface (USGS, n.d). Good news is that due to these precursors, the eruptions will not occur right away, it will typically take days to weeks before the eruption (Yellowstone Volcano, n.d). Description of eruptions From the history of the three-enormous caldera forming eruption that took place 2.1 million and 640,000 years ago, tiny particles of volcanic debris were presented in which it covered much of the western half of North America (Volcano, n.d.). At first when the eruptions occurred immense volumes of magma erupted at the surface and into the atmosphere as a variety of volcanic red-got pumice, volcanic ash, and gas spread as pyroclastic flows flew everywhere (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). As the wind carried sulfur aerosol and ash particles around the Earth it might of have cause a decrease in temperatures around the globe (). Not to mention that the effect of the rapid withdrawals of the large volumes of magma below the Earths surface caused the ground to collapse, swallowing mountains and originated calderas (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). Effects on people/ environment Major eruptions Yellowstone volcano major eruptions were capable of obscuring parts of North America continent with ash and debris (USGS, n.d). The first major eruption occurred 2.1 million years ago, the eruption was enormous that it was considered one of the five largest eruption on Earth that created caldera more than 60 miles across (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). The eruption produced about 600 cubic miles of rock and ash An Overview of Yellowstone, n.d). As a result of the widespread volcanic deposits, it created the Huckleberry Ridge Tuff (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). Moreover, the most recent eruption occurred 640,000 years ago. The eruption produced huge volumes of volcanic ash that were blasted into the atmosphere. In addition, it created 35-mile-wide and 50 long Yellowstone calderas (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). After the eruption, the ground collapsed into the magma reservoir, creating a caldera 75 km long and 55 km wide (Volcano, n.d). As we can see [IJ5]each of these eruptions created a sizable caldera (USGS, n.d). Concerns now/ Hazards A concern that people have is how big an eruption of the Yellowstone volcano would be like. It is believed that the eruption would impact the entire world not just Teton Country. Some hazards include the loss of lifes, damage to property, cascading events, long and expensive recovery effort and economic losses (Volcano, n.d.). Expected for next eruption Even though there is not a set date of when Yellowstone volcano will erupt, people expect the eruption to be big. If an eruption occurs, it would produce thick ash deposits that would bury a huge area of the United States and injection of huge volumes of volcanic gases that will get high in the atmosphere resulting an effect on global climate (Lowenstern, Christianse, Smith, Morgan, and Heasler, 2005). But others believe that the eruption will be hydrothermal. Even though the eruption would be small it will still be an explosive eruption since it can occur from shallow reservoirs of steam or hot water. This eruption will produce lava flows of either rhyolite or basalt. If it happens to be a rhyolite lava flows, then it incorporates explosive phases that create significant volumes of volcanic ash and pumice (USGS, n.d.). Current state of the volcano As on April 2, 2018, the Yellowstone volcano alert level is normal (USGS, n.d). Warning systems Most scientist believe that the buildup preceding a catastrophic eruption would be detectable for weeks or even months to years. Being said this, there isnt any information of any warning systems in place. But if there is are any signs of an eruption, the park would communicate accurate and timely information to visitors, employees, surrounding communities, media outlets [IJ6](Yellowstone Volcano, n.d). Conclusion In conclusion, Yellowstone volcano is considered to be active even if it hasnt erupted recently. It is important to know that it is one of the largest and most explosive volcanoes on the planet. The eruptions of this volcano have caused damages that we could not see but it is safe to say that we wont see one any time soon. Being informed of the Yellowstone volcano gives a deeper insight of how the Yellowstone National Park came to form.

A Business Leader Of The 21st Century - 2802 Words

Executive Summary The purpose of this assignment was to critically evaluate and analyse a business leader of the 21st century. For this particular study, the leadership of Bill Gates (Gates) will be discussed and his role in creating a company as big as Microsoft. Bill Gates, a visionary, was responsible for creating this company from the beginning (1975) and has since became one of the world s wealthiest and richest man. Gates was well known for being extremely intelligent and discontinuing his studies at Harvard to pursue the Microsoft vision. This paper seeks to evaluate the leadership concepts and theories whilst also discussing relevant contingency models in respect to the leader (Gates), followers and situations. The paper concludes with Gates being an inspiration and transformational leader in what was and what is still, one of the most dynamic industries in the world. Table of Contents Introduction 3 Bill Gates Evaluation 4 Leadership Traits of Bill Gates 5 The Interactional Framework 5 Role Theory 5 Multiple-Influence Model 5 The Action - Observation-Reflection Model 5 Normative Decision Model 5 Situational Leadership Model 5 Leading Differently Then Bill Gates 11 Conclusion 11 References 13 Introduction Leadership could be considered a process, not a position, so it is important to understand that all leaders vary in the way they will lead. Leadership can be loosely defined as the process of influencing an organised group towards accomplishing it sShow MoreRelatedLeadership Of A 21st Century Business Leader2754 Words   |  12 Pagestheories and models critically evaluate and analyse the leadership of a 21st century business leader. If you were in the position of the leader, what could you do to be a better leader and make a stronger impact on the followers and the situation/s? 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No matter whatRead MoreThe 21st Century Manager Needs More710 Words   |  3 Pagesunderstanding that managers of the 21st century need certain theories to help and support the work place, theories such as Maslow, Hertzberg , Elton mayo ,Beldins , John Adair , Isabel Briggs, Dougles Mc Gregor, Tajfel , Tuckmen , Jung , bloom. The 21st century manager has an immense importance in the workplace because; they have the responsibility to make sure teams are working effectively to develop and achieving individual goals in the workplace, to meet them business aims and objectives. In this

The Analysis The The Gibbons Essay - 1518 Words

The ‘Trio’ are three qualified (bachelor of communications) designers who have come up with a hit bi-monthly animation, â€Å"The Gibbons†. It is comprised of two distinctive characters and has raised a cult following of cartoon fans aged fourteen to twenty-three while being free to view. The two characters from the animation are very unique and portray a style that has made the animation and instant classic. Each member of the trio is an animation artist and they evenly distribute the workload. From a managerial perspective, it is important to protect the Trio’s intellectual property. In this essay I will take on a managerial perspective and analyse copyright, creative commons, and trademarking/passing off to find out the most suitable protection for the trio’s intellectual property. The Trio’s creative output could potentially be copyrighted to protect their intellectual property. For starters, they and their product meet the four main conditions to satisfy for copyright protection; the item must be copyrightable, the item must be sufficiently copyrightable, the author must be a qualified person, and the item must exist to some extent of tangibility (Bainbridge, D. 2006). Because the animation itself is uploaded on the internet, it is considered tangible and therefore subject to be copyrighted. The three members of the Trio have graduated from a bachelor’s degree in communications, which covers a range of topics including visual material. This means that they are qualified toShow MoreRelatedGibbons versus Proctor Case Analysis960 Words   |  4 Pagesthe minds requires presence of the knowledge of the offer. If we follow the foreign jurisdiction, Jonathan is highly unlikely to be able to claim the reward. However, it has been suggested that knowle dge is not a prerequisite to accept an offer in Gibbons v Proctor. This is because good deed must be rewarded and the return of the Minnie is a form of factual benefit to David, therefore it is suffice to enforce a promise. Hence, Jonathan has the right to claim the reward if he chooses to do so. On theRead MoreAnalysis Of The Book Watchmen By Dave Gibbons1463 Words   |  6 PagesWatchmen written by Alan Moore and illustrated by Dave Gibbons utilizes the literary tool of symbols to connect ideas and themes. Time is a major theme throughout the comic and plays a significant part in the structure and outcome of the story. This theme is successfully coupled to the theme of destiny by the use of the clock and other symbols that are present throughout the comic. Symbols such as clocks, the smiley pin, and the graffiti are utilized to efficiently connect the themes of time, justiceRead MoreAnalysis Of The Book Watchmen By Moore And Gibbons1114 Words   |  5 Pagesconcise, every n ation would have an identical criminal codes. 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Avoidant Personality Disorder Essay Research Paper Avoidant free essay sample

Avoidant Personality Disorder Essay, Research Paper Avoidant Personality Disorder, ( APD ) , is one of the most socially impeding types of psychological jobs known to humanity. From the minute a individual is born, they begin to develop their ain individuality, their ain personality. Many different factors come into drama during the development of one? s personality. Unfortunately, each single personality may besides incorporate a personality upset. The American Psychiatric Association describes APD as? a persuasive form of societal suppression, feelings of insufficiency, and hypersensitivity to negative rating, get downing in childhood and nowadays in a assortment of contexts? . When a individual views himself or herself as socially awkward, personally unsympathetic, or inferior to others, these are all considered symptoms of APD. Other symptoms of APD include: the involuntariness to be involved in activities with others unless there is a certainty of being liked, a changeless preoccupation with being criticized or rejected in societal state of affairss, and the vacillation to prosecute in new activities for the fright that they may turn out abashing ( Kantor, 16 ) . Although many people with this upset still have the ability to associate to others suitably, that is non ever the instance. In some instances, a individual with APD may stop up populating a life of close isolation ( Kantor, 19 ) . Avoidants, people that suffer from APD, use these traits to ache others in an emotional facet so that they can avoid a close relationship with them. They like to expose their ill will in an? unfastened? mode by dissing people who try to be friendly. The concluding behind this behaviour is really simple. By the avoidants originating the first rejection, they are besides able to project themselves off from the other individual at the same clip. This brings about the consequence of the avoidant rejecting themself, instead than confront rejection from the other individual. The basic rule behind all of this rejection is the thought that if the other individual is rejected foremost, the avoidant finds their ain rejection less painful because they did non like that individual anyhow ( Costello, 74 ) . Most of the clip avoidants reject people who would hold neer rejected them in the first topographic point ( Costello, 66 ) . It is the fright of possible rejection that drives them to make thi s. Another affected component in an avoidant # 8217 ; s life is their address form. In fact, most avoidants use frequent intermissions, and talk really slow, while other avoidants may seek to be? surpassing? , perchance due to the false belief that uninterrupted speaking will forestall decease, an avoidants worst fright ( Kantor, 105 ) . APD sick persons have trouble beginning and maintaining relationships. Avoidants will frequently prove others to find whether they are being true in their friendly relationship. Because they may often see rejection where it does non be, the people tested tend to neglect these? trials? and so subsequently are avoided, once more based in the fright that they may reject or mortify those with APD ( Costello, 72 ) . In some instances, avoidants may seek to be a perfectionist and reject anyone who does non populate up to their perfect criterions. Some people that have APD even believe that they must avoid familiarity because giving love to others reduces the energy they have available for themselves and that they need for their ain life ( Akhtar, 34 ) . Avoidants tend to hold low self-prides and believe that they are unworthy of being in successful relationships ( Long ) . Experts have connected heredity and antenatal maternal factors with APD. There is scientific grounds that proves that a kid that lives in a timid environment in babyhood is prone to develop APD subsequently in life ( Costello, 46 ) . Another of import factor that contributes to the development of APD is parental rejection. Parental Rejection can destruct a kid? s optimism, go forthing them with feelings of societal isolation. A common inquiry that a forsaken kid might inquire would be, ? If my parents won? T accept me, so who will? ? A 2nd factor that APD can be derived from is peer rejection ( Costello, 47 ) . When a kid? s friends begin to joke and do merriment of them, avoidants begin to knock themselves. When kids can non turn to their equals or parents for a relationship, they learn to get by with rejection by pulling their outward emotions inward. APD normally surfaces in the ulterior adolescent old ages to early maturity. An equal sum of both work forces and adult females are affected by this upset ( Akhtar, 05 ) . Harmonizing to a survey by Greenberg A ; Stravynski, more work forces are being referred for professional aid than adult females are ( Akhtar, 06 ) . One possible ground for the difference in this demographic is that society normally expects work forces to be the instigators in relationships with adult females. Presently, there are two major divisions of interventions for this personality upset: pharmacological and psychotherapy therapy. Depending whether the patient is self-destructive or non find how the head-shrinker, or healer, will make up ones mind to handle the person. All methods of intervention Begin with the hardening of an confederation between the patient and healer to forestall early frights of rejection. Doctors can, and frequently do, order many different types of medicine for patients enduring from APD. These drugs autumn under the categorization of antidepressants. Imipramine, desipramine hydrochloride, Adapin, Librium, and Valium are some common antidepressants ( Akhtar, 02 ) . One method used in psychotherapeutics is avoidance decrease. Avoidance decrease is a technique in which an avoidant is easy introduced into accepting environments small by small ( Costello, 111 ) . It is similar to techniques found in other types of psychotherapeuticss. There are three chief attacks used in turning away decrease: supportive therapy, positive remarks, and reassurance ( Long ) . These three attacks give the patient encouragement to prosecute in what seems to be normal, mundane activity. The sarcasm comes in the fact that avoidants are non likely to travel to a support group or go to regular assignments with a healer because of their enormous fright of rejection. All successful methods of intervention must get down with the hardening of an confederation between the patient and healer in order to forestall premature frights of rejection. Bibliographies: 1. Akhtar, Salman. Broken Structures: Personality Disorders A ; Their Treatment. Jason Aronson, Inc. : York, PA 2000. 2. Bayer, Linda N. Personality Disorders. Macmillan Publishing: New York, NY 2000. 3. Costello, Charles G. Personality Characteristics of the Personality Disordered. Wiley A ; Sons, Inc. : New York, New York 1995 4. Kantor, Martin. Distancing: A Guide to Avoidance and Avoidant Personality Disorder. Praeger Publishers: Westport, CN 1993 5. Long, Phillip MD. ? Avoidant Personality Disorder? . Online: hypertext transfer protocol: //www.mentalhealth.com/dis/p20-pe08.html Updated: 2001 ( 11-20-01 ) Bibliography Bibliographies: 1. Akhtar, Salman. Broken Structures: Personality Disorders A ; Their Treatment. Jason Aronson, Inc. : York, PA 2000. 2. Bayer, Linda N. Personality Disorders. Macmillan Publishing: New York, NY 2000. 3. Costello, Charles G. Personality Characteristics of the Personality Disordered. Wiley A ; Sons, Inc. : New York, New York 1995 4. Kantor, Martin. Distancing: A Guide to Avoidance and Avoidant Personality Disorder. Praeger Publishers: Westport, CN 1993 5. Long, Phillip MD. ? Avoidant Personality Disorder? . Online: hypertext transfer protocol: //www.mentalhealth.com/dis/p20-pe08.html Updated: 2001 ( 11-20-01 )

The Enlightenment Writers free essay sample

The central Ideas of the Enlightenment writers were similar to, yet very different from, those of the writers of earlier periods. Four major Enlightenment writers were Ben]amen Franklin, Thomas , Thomas Jefferson, and Patrick Henry. Their main purpose was to write to educate and edify and not so much as to write for aesthetic purposes. Most of their work was designed to convey truth or give sound instruction on such issues of political, social, or economic interest as Benjamin Franklins The Way to Wealth. The writers of the Enlightenment or, better put, die conveyed the ideas f freedom, such as freedom of speech, freedom of religion, freedom from oppression, and the intellectual freedom that every man has a right to whether it be oppressed by political or religious issues which were, at the time, basically the same since the church and state were still one. The Enlightenment writers pushed forward their Ideas and beliefs that all men should be educated and have the ability to read so that they might learn more and rise higher, socially and politically which would lead to self betterment. We will write a custom essay sample on The Enlightenment Writers or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Enlightenment writers and writers were similar in the way that hey tried to convey reason and learning. They differed of the premise of the techniques of writing.The pre-Enlightenment writers were mostly made up of the educated class of clergy and the upper class, who would afford to go to school. The clergy wrote mainly for the purposes of the church, such as transcribing books or writing works on God or religion. The upper-class writers would be of the nobility, so they would usually write for aesthetic purposes or to write essays to impress their peers. Many great Ideas were presented and defended by the Enlightenment writers which were similar yet different from writers form earlier periods.

How language can be used or abused in persuasion

How language can be used or abused in persuasion Introduction This summary focuses on how language can be used or abused in persuasion. To achieve this task, three different articles from the unit covered are analyzed. These articles are How to Detect Propaganda by The Institute for Propaganda Analysis, Selection, Slanting, Charged Language by Birk and Genevieve, and Doubts about Doublespeak by William Lutz.Advertising We will write a custom essay sample on How language can be used or abused in persuasion specifically for you for only $16.05 $11/page Learn More Through this analysis, the techniques used by authors and speakers to control the effects of the message they are delivering, the pros and cons of these kinds of techniques, and the meaning of these messages for the listener or reader are illustrated. How to detect propaganda In this article, several techniques of how language can be used or abused in persuasion through propaganda have been highlighted (â€Å"The Institute for Propaganda Analysisà ¢â‚¬  1). The author analyses seven common techniques used by individuals to bend the truth and minds of other individuals for political reasons. The techniques identified by the author are name calling approach, glittering general approach, testimonial approach, plain folk’s approach, card-stacking approach, and the bandwagon approach. I believe that listeners can be able to differentiate between propaganda and facts from authors or speakers’ words if they can recognize these techniques. Using these techniques, authors and speakers manage to control the effects of the message they are delivering. Through name calling techniques, listeners or readers can come up with judgments on the messages delivered to them without examining the evidence behind them. With the use of the technique, a propagandist can appeal to the listeners or readers’ hatred and fright (â€Å"The Institute for Propaganda Analysis† 2). This is achieved by branding horrible names on tho se individuals, ethnic communities, religions, or races the propagandist wishes us to condemn. This technique can fuel animosity between individuals, ethnic communities, nationalities, and races. As such, rogue politicians and warlords use this technique to trigger animosity between different communities. Another technique highlighted in the article is glittering generalities (â€Å"The Institute for Propaganda Analysis†3). Through this technique, the propagandist classifies his or her program with the use of virtue words. By doing so, he or she captures the audience’s emotions of love, generosity, and goodwill. As such, this technique makes them approve the message delivered to them without analyzing on the evidence. The disadvantage of this technique is that it may cause animosity against communities whenever applied by rogue individuals. For instance, if a certain community is portrayed using the word bad other communities will see evil in it. Through this, animosit y may arise.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More The transfer technique enables the propagandists to reschedule the power, permit, and status of something we admire for something he or she would have the audience believe. Testimonial technique allows the propagandist to make the audience believe in anything. Cigarette makers in their adverts exploit this technique. Plain folks enable the propagandists who are normally the politicians, labor leaders, and businesspersons to win the audience’s trust by imitating their lifestyles. Usually, during election periods politicians emulate their voters’ behaviors and become closer to them than they are usually to win their confidence. Through card stacking technique, the propagandist employs deceptive skills to win readers or listener’s efforts for his or her interests. Lastly, with the aid of the bandwagon technique a propagandist can make the audience follow a specific multitude. This technique was exploited during war times and peacetimes in the past. Currently, it plays a huge role in the marketing industry. I believe that all propaganda is bad since they utilize peoples emotions without their knowledge. Selection, slanting, and charged language In this article, the author emphasizes that authors and speakers should be aware of the words they use in their works because they indicate their personal feelings, values, and attitudes towards their subjects (Birk Genevieve 1). Equally as readers and listeners, we should be watchful to the slight authorities of charged language to avoid being vulnerable to these authors and speakers. In this article, Birk asserts that authors and speakers should understand the basic principles of selection, slanting, and charged language used to control the effects of the message they are delivering. Concerning selection, Birk asserts that what we expressed eithe r in words or in writings is influenced by the principle of selection. This implies that as we observe, the doctrine of selection decides what we internalize. Similarly, these processes determine what readers or audience will remember in the days to come. Therefore, speakers should understand their audience if they wish to control the effects of the message they are delivering, as the messages taken from one audience to another vary and may cause confusions. The second process of selection mentioned by Birk is slanting. Birk asserts that after the selection process is done in our brains, slanting process may be commenced. According to the author, slanting is defined as the course of choosing facts, words, and accent to accomplish the objective of the communicator (Birk Genevieve 3).Advertising We will write a custom essay sample on How language can be used or abused in persuasion specifically for you for only $16.05 $11/page Learn More In the final part of this article, the author focuses on slanting and charged language (Birk Genevieve 5). He describes charged language as the verbal communication used when slanting of facts, words, or emphasis affects a decision concerning a subject. This technique is often used when one wants to express inner knowledge, feelings, or attitudes. According to Birk, the disadvantages associated with this approach are evidenced in dishonest propaganda published in some editorials or magazines often by politicians and effusive salespersons (Birk Genevieve 5). Birk suggests that despite its disadvantages, we should find a way of living with charged language because it shapes our attitudes and values. Equally, it gives direction to our actions. By so doing, we manage to set up and uphold our relations with other individuals. This implies that in the absence of charged language, life would be different and hectic (Birk Genevieve 5). Doubts about doublespeak The article asserts that doublespeak is a verba l communication, which act as if converses but does not (Lutz 1). As such, it is a verbal communication that makes good seem bad and right seem left. This implies that doublespeak denies responsibility. In the article, Lutz highlights four techniques of doublespeak. These techniques can be employed by an author or speaker to change the meaning of the message he or she is delivering. Through euphemism authors or speakers uses specific words and phrases in their speeches and writings to avoid the use of offensive words or reality. Through this technique, an author or speaker can mislead the targeted audience or readers. It should be noted that these specific words become euphemism when they are used with the sole intention of deceiving or misleading. The advantages of these techniques are that it allows the speakers or authors to avoid embarrassing situations or mentioning offensive words, which might attract heated debates. The disadvantage of this technique is that its usage often l eads to confusion among the listeners or readers. Another technique mention by Lutz is jargon. Jargon is a language used by professionals among themselves (Lutz 3). The advantage of jargon is that it allows members of similar professionals to communicate with each other clearly, efficiently and secretly. Another advantage associated with this technique is that it gives their users a sense of belonging to their professions.Advertising Looking for essay on linguistics? Let's see if we can help you! Get your first paper with 15% OFF Learn More Lutz asserts that when a professional among non-professionals uses jargons, the words become doublespeak. A major disadvantage of this technique is that it makes non-users to feel rejected in a group. Similarly, many individuals perceive those using jargons to be having concealed schemes. The third technique mention by Lutz in the article is gobbledygook. This method is achieved by overwhelming the audience with words that they can hardly comprehend. This technique is usually used in written materials. Gobbledygook words or phrases are usually overused that they have become uninteresting. However, for authors or speakers with the aim of confusing their audience or writers, gobbledygook will come in handy. The fourth technique mentioned by Lutz in the article is inflated language (Lutz 4). This technique is normally used so that things may seem different from the way they are in the minds of the listeners or readers. These words are often used to impress the listeners and the readers into thinking that the author or the speaker is more educated than he is or she seems. However, when overused they lead to confusion among the readers or listeners. Birk, Newman, and Genevieve Birk. Selection, Slanting, Charged Language. mattskillen.com. Version 1. N.p., 8 Nov. 2012. Web. mattskillen.com/attachments/article/127/Selection%20Slanting%20and%20Ch ged%20Language.pdf. Lutz, William . Doubts About Doublespeak. engcomp.wikispaces.com. Version 1. N.p., 10 July 2010. Web. smcc engcomp.wikispaces.com/file/view/DoublespeakEss.pdf. The Institute for Propaganda Analysis. How to Detect Propaganda. myteacherpages.com . N.p., 26 June 2007. Web. www.myteacherpages.com/webpages/rgunnar/files/How%20To%20Detect%2 Propaganda.pdf.

The environment of Knight Scholarship Essay Example | Topics and Well Written Essays - 250 words

The environment of Knight - Scholarship Essay Example The use of vivid language candidly and comprehensively illuminates the essay by helping the reader form a mental image of the environment that Knight lives in thus making the narration more fascinating and introspective. It makes the story iridescent and enthralling.Knight endeavors to augment his essay by overly using specific examples from her experiences to irradiate the depressing obliviousness and signs desecration that subsists in the contemporary American society. She uses the instances where police rightly accepted $200 fines for hunters who had ostensibly violated laws and when two rabbit hunters walked into Knight’s land and claimed that they have hunted the grounds for years without being caught or probed.I effusively concur with Knight’s assertion that signs are not effective in controlling offenders particularly hunters. There are many conspicuous signs that have been placed to guard and guide conduct but are perfectly disregarded as though they never exist ed. It is common to find signs such as â€Å"NO PARKING† but people haphazardly park in front of or under the sign. People’s intention to harm others and the predominant insidiousness is prodigious and placing signs has proven futile.

Dunkleosteus Essay Example | Topics and Well Written Essays - 500 words

Dunkleosteus - Essay Example The living organisms in this classification include sharks, rays, chimearas, ray-finned fishes, and land vertebrates. The clade of Placodermi is now in extinction because of the incapacity of the organisms to survive. The Placoderm are characterized by the presence of dermal armor comprising of a head armor and thoracic armor. Their thoracic armor is distinct because the foremost dental plates forms a ring around the body and include one median dorsal plate (Janvier 3). The order Anthrodita is comprised of organisms in Placodermi which have movable joints between the armor surrounding the head and the body. The organisms belonging to this class is also distinct for their two sets of upper tooth plates, gnathal plates which are tuberculated, and large endocrinal postorbital process (Janvier 4). These structures allow the lower jaw to move down while the head shield also budge for a large opening. Together with their extinctions of these prehistoric armored fish, their primary characteristics of having armors which covers their entire head and some of their body.

Compassion Fatigue Essay Example for Free

Compassion Fatigue Essay ― Tahereh Mafi, Shatter Me The health care industry is made up of nurses, doctors, and other medical professionals who are dedicated to the care and healing of others. The modern medical field is a very fast-paced, stressful, and demanding environment. Often, the constant stress and demands of the job can adversely affect the healthcare provider. Not surprisingly, those who go into the healthcare industry, do so because they have a sincere desire to make a difference in people’s lives and provide care for a patient’s spiritual, mental, and physical needs. However, this type of career requires energy and dedication way beyond that of other comparable careers. â€Å"Compassion fatigue† is a common side-effect. â€Å"Compassion fatigue† can be defined as, â€Å"the gradual decline of compassion over time as a result of caregivers being exposed to events that have traumatized their patients (Cherry 497).† In fact, the damage that results from this condition has been linked to more sick days, high turnover rates, and decreased productivity. If left untreated, this condition can adversely affect patient safety, so it is vital that hospitals and healthcare providers are able to accurately recognize compassion fatigue and treat it early. (Landro, L. 2012) Compassion is an important and critical gift necessary for the care of others. Compassion can be defined as, â€Å"sympathetic consciousness of others distress together with a desire to alleviate it† (Merriam-Webster 2013). No one is immune to compassion fatigue. In fact, anyone caring for another person can suffer from it. However, compassion fatigue is more prevalent in the health care industry due to the extenuating nature of the work. The reality is that healthcare providers have an exhausting array of job duties that entail lengthy shifts, selfless service, endless dedication, love, and compassion. Due to the extreme demands, medical professionals often neglect their own personal needs for the sake of others. Every single day, healthcare professionals come face to face with disease, illness, decline in health, and death. Over time, it can be incredibly traumatizing. â€Å"Compassion is a verb.† ― Thich Nhat Hanh If not prevented or left untreated, â€Å"compassion fatigue† can negatively affect a caregiver emotionally, spiritually, cognitively, physically and behaviorally. Warning signs can manifest themselves in a variety of ways. The emotional effects of compassion fatigue can include mood disturbances, increased apathy, lassitude, irritability, discontentment, hopelessness, aggressiveness, hostility, numbness, and helplessness. (Eagan, T. 2012) Other signs may include oversensitivity, restlessness, depression, anxiety, and even substance abuse. (Lombardo, B., Eyre, C., 2011) The spiritual effects of compassion fatigue may often be harder to pinpoint. Warning signs may include subtle things such as starting to question one’s purpose in life, an increasing sense of disbelief or an increasing sense of aimlessness. (Ginter, C. 2010). The caregiver may start to question their personal religious beliefs, become increasingly skeptical and even question life’s meaning. (Portnoy, D. 2011) The cognitive effects of compassion fatigue can be easier to identify. It’s easy to observe when someone is having difficulty concentrating or is unable to focus on tasks and duties that are critical to the job. The work ethic and performance of the healthcare provider may also be affected, resulting in increased absences, low morale, decreased motivation, and overall negativity in the workplace. This not only affects the healthcare provider, but also their co-workers and patients. The physical effects of compassion fatigue can include, but are not limited to headaches, chronic pain, sleep disturbances, fatigue, and self neglect (poor diet, lack of exercise, poor hygiene). (Eagan, T. 2012) Other physical effects can include gastrointestinal complaints, hypertension, (Pfifferling, J., Gilley, K. 2000) muscle tension and cardiac symptoms (chest pain, tachycardia, and palpitations. (Lombardo, B., Eyre, C., 2011) Behavioral changes can include â€Å"isolating†, withdrawing, extreme hyper-vigilance, (Portnoy, D. 2011) apathy or extreme attention to work, avoiding, faking interest, blaming, restlessness, and even inappropriate humor (Ginter, C. 2010). â€Å"I would rather make mistakes in kindness and compassion than work miracles in unkindness and hardness.† ― Mother Teresa, A Gift for God: Prayers and Meditations Although compassion fatigue can be an easy problem to identify, the specific causes of this condition are often varied and harder to pinpoint. The stressful nature of a healthcare career can certainly create â€Å"the perfect storm†. Overall, health care professionals can feel stressed about things like control over workload, lack of recognition or appreciation of doing a good job. Lifestyle changes can also cause compassion fatigue. If the person is working too much without taking time off to relax, taking on too much responsibility with no help from others, not getting enough sleep, or not having a supportive relationship in their personal life, it becomes easier for compassion fatigue to develop. People with certain personality traits (pessimistic, perfectionist, those who do not delegate, and type A, and overachievers) are particularly predisposed to experiencing compassion fatigue or burnout. The constant exposure to negative situations, stress, loss, and giving more than receiving, in addition to having a more intense personality, can increase the risk of developing compassion fatigue. (Frandsen, B. 2010) â€Å"Compassion fatigue is caused by empathy. It is the natural consequence of stress resulting from caring for and helping traumatized or suffering people† (Portnoy, D. 2011). In the medical field, nurses, doctors, and other health care providers often witness pain, suffering and death first-hand. They play numerous roles with less time, resources and support. The increased demands and stress along with the constant exposure to negative and traumatic events can build up over time and put anyone at risk for compassion fatigue. â€Å"Love and compassion are necessities, not luxuries. Without them, humanity cannot survive.† ― Dalai Lama XIV, The Art of Happiness A caregiver is not so different from a patient. Both caregiver and patient have physical, spiritual, and emotional needs that must be met. When their own needs are neglected, caregivers are unable to properly care for their patients. In short, they’re hurting themselves as well as the patients. Maintaining regular exercise, staying hydrated, staying productive, eating healthy and taking time to rest and relax are critical ways to reduce the chances of developing compassion fatigue. Although spiritual beliefs may be different from person to person, it is vital to nourish and grow in one’s faith. Those needs may be different depending on beliefs and may include going to church on a regular basis, taking the time to pray or meditate, speaking with a church leader, reading scriptures, or having time alone to reflect and think. There are many different ways a caregiver can begin to focus on their spiritual health. (StopPain.org 2013) Emotional needs are another important area that should be nurtured. Emotional needs are just as important as physical and spiritual needs. A caregiver may need time to mentally unwind, have peace and quiet, laugh and cry, and â€Å"tune in† to their personal experiences and emotions. Taking short breaks to renew emotional energy and doing things that bring you joy and happiness are ways to increase and improve emotional health. (StopPain.org 2013) By making sure the needs of the caregiver are met, the caregiver, patients, and even the company will benefit from it. There are many ways to cope with compassion fatigue. Perhaps the most important way of addressing the needs of the caregiver is to acknowledge compassion fatigue when necessary and take aggressive steps to assist caregivers in finding supportive coping strategies. Some coping strategies according to Varner, J. (2004) include: asking for assistance and support from peers or other support groups, staying positive, smiling and talking to peers, using humor to decrease anxiety and tension, giving comfort through physical contact, taking breaks with peers and not alone, using problem solving tools, generating solutions, and focusing specifically on tasks at hand. Learning how to balance work and life essentially means learning how to invest the time and energy into taking care of oneself in order to effectively take care of others. Putting together a plan of self-care (journaling, yoga, meditation, exercise, proper diet, doing things that you find pleasure in, and doing non work related activities) as well as educating yourself and others on communication skills is vital in preventing compassion fatigue. Employers can aid in combating compassion fatigue by offering on-site counseling, support groups, de-briefing sessions, and bereavement interventions (Boyle, D., 2011) that all work together to give employees the tools and skills needed for prevention. Early recognition of compassion fatigue is vital to anyone in a caring profession. Maintaining and constantly improving self-care and creating optimal wellness are crucial in order to properly care for others. .†Caregivers need to be able to deliver excellence without compromising their well-being†(Portnoy, D. 2011). Caregivers often neglect their own personal needs for the sake of others and need to realize the importance of focusing on their own needs first. By taking care of their own needs and ensuring they have a life that entails supportive relationships, health care providers will be able to successfully care for their patients long-term.

Custom Written Term Papers: Othello’s Feminine Perspective

Othello’s Feminine Perspective  Ã‚        Ã‚   The audience finds in Othello, Shakespeare’s tragic drama, the feminine perspective on life in general and on various aspects of life. These feminine perspectives from the three lady-characters are not consistent and uniform among the ladies. Let’s consider them in this paper.    Alvin Kernan’s â€Å"Othello: an Introduction† explains the protagonist’s delayed conversion to the feminine perspective:    His willingness to speak of what he has done – in contrast to Iago’s sullen silence – is a willingness to recognize the meaning of Desdemona’s faith and chastity, to acknowledge that innocence and love do exist, and that therefore The City can stand, though his life is required to validate the truth and justice on which it is built. (81)    At the outset of the play only the male perspective is given: Iago persuades the rejected suitor of Desdemona, Roderigo, to accompany him to the home of Brabantio, Desdemona’s father, in the middle of the night. Once there the two awaken the senator with loud shouts about his daughter’s elopement with Othello. In response to the noise and Iago’s vulgar descriptions of Desdemona’s involvement with the general, Brabantio arises from bed. With Roderigo’s help, he gathers a search party to go and find Desdemona and bring her home. The father’s attitude is that life without his Desdemona will be much worse than before:    It is too true an evil: gone she is;   Ã‚  Ã‚  Ã‚   And what's to come of my despised time   Ã‚  Ã‚  Ã‚   Is nought but bitterness. (1.1)    Brabantio is the old father, and he hates to lose the comforting services of his Desdemona. The daughter’s husband Othello expresses his sentiments to Iago regarding his relationship... ...llo: A Tragedy of Beauty and Fortune.† Readings on The Tragedies. Ed. Clarice Swisher. San Diego: Greenhaven Press, 1996. Reprint from â€Å"The Noble Moor.† British Academy Lectures, no. 9, 1955.    Heilman, Robert B. â€Å"Wit and Witchcraft: an Approach to Othello.† Shakespeare: Modern Essays in Criticism. Ed. Leonard F. Dean. Rev. Ed. Rpt. from The Sewanee Review, LXIV, 1 (Winter 1956), 1-4, 8-10; and Arizona Quarterly (Spring 1956), pp.5-16.    Kernan, Alvin. â€Å"Othello: and Introduction.† Shakespeare: The Tragedies. Ed. Alfred Harbage. Englewood Cliffs, NJ: Prentice-Hall Inc., 1964.    Muir, Kenneth. Introduction. William Shakespeare: Othello. New York: Penguin Books, 1968.    Shakespeare, William. Othello. In The Electric Shakespeare. Princeton University. 1996. http://www.eiu.edu/~multilit/studyabroad/othello/othello_all.html No line nos.   

Report on Red Bull brand Essay

The energy drink market started to grow in the past 25 years. Red Bull was the first energy drink that started this kind of business. Throughout the unique branding strategy and extraordinary investment on marketing this brand maintained the best selling energy drink worldwide. This report will discuss on the Red Bull’s brand expression and how successful is the user perception of the brand image. History The Austrian businessman Dietrich Mateschitz created Red Bull’s energy drink formula in Thailand in mid 1980’s and the first can sold in Austria in 1987. He also developed a distinctive marketing strategy that established a new category of products. When Mateschitz questioned about the absence of energy drinks market he replied, â€Å"We’re going to invent one†. In 1992 the product reached other markets like Hungary and Slovenia, and then the United States in 1997 and the Middle East in 2000 . Today Red Bull is available in more than 160 countries and more than 35 billion cans been sold so far. Market Share Due to high demand and popularity, the market for energy drinks is constantly growing. People can now find several brands of energy drinks that offer several flavors, options and themes. With all this growth, Red bull still manages to dominate and lead the market over its main competitor such as Monster. With that, it was stated that this makes it the most popular every drink in the world. This can be reflected through the increase of Red Bull’s sales every year, selling 4.6 billion cans in 2011 and 5 billion in 2012. Customer Segmentation With Red Bull’s famous international tagline â€Å"Red Bull gives you wings†, and as an energy that is promoted to ‘increase performance’, it’s websites states that the best times to consume Red Bull is on the road, during lectures, study sessions, at work, while doing sports, playing video games, or going out day and night. This reflects that Red Bull is having a target audience of youth between 18 to 35 years old. In addition, Red Bull had a â€Å"Red Bull Brand Ambassador† Program targeting university students who work on representing Red Bull and bring the energy drink to events or parties, to attract more customers. In addition, Red Bull states that their cans are 100% recyclable, which proves being environmentally friendly and attract people concerned with the environment. Because of this unique branding strategy Red Bull was able to create loyal customers who only go for Red Bull when ever energy is needed, or not! Brand Expressions and Image The Red Bull Company tries to associate their brand with energetic and extreme events although as life style product. The current identity shows a direct connection between the product and it’s target audience, Athletes, students, hard workers, and who needs to â€Å"Vitalities body and mind†. The visual identifier is consist of two bulls butting each other which embodies strength, challenge and energy while the tagline â€Å"Energy Drink† describe the product in a quick catchy way. . Red Bull advertisings are not only pushing into being part of the cool extreme crowd and the risk-taking attitude but also showing that Red Bull is suitable with all aspects of user’s life (work, study and play). Methodology The objective of this research is to investigate publics’ attitude and perception towards the Red Bull brand. A 10 questions survey was designed based on an introductory research. The survey was distributed online and been giving to students and tutors in the Polytechnic campus. A total of 49 responses were gathered. Analysis Graph1: Demographics of respondents Graph2: Product usage It has been noticed that the majority of the respondents are not considered consumers, but since we are investigating the brand reception and not the product itself. Graph3: Aspects and associations This section is narrowed down for the respondents who consume the product and who are not, and examines their motives behind their behavior and attitude towards the brand indirectly. The results shows significant contrast between sports and studying as being what motivate the consumers, hence the brand image here support the brand expression of being part of the life style and not for sport events only. Graph4: User Perception Results indicate that most of the respondents are disagree when Red Bull is associated with sports. While above average satisfaction with the idea of it is being trending. Findings Red Bull’s current expression is focused on making the product appropriate as a life style drink and not connected to one aspect (i.e. sports). The survey that was conducted previously reflects the lack of gap between the current brand expression and the consumer perceive. The respondents are aware of the brand value that the company is trying to portray. This awareness is reflected on the public attitude which both the brand expression and image are settled on the impression of Red Bull as for the cool, fun, risk-taking crowd, not just a drink for athletics enthusiasts. Conclusions This report and survey results showed that Red Bull made successful brand equity that maintained it self on the first rank with customer satisfaction and market share. It also succeeded on delivering the right message and values to the right target audience. Red Bull keeps proving that an effective marketing plan and good brand equity could be a successful impactful business. RefErences Aaker, D. (2012, December 21). How Red Bull Creates Brand Buzz. Retrieved April 16, 2013, from Harvard Business Review: http://blogs.hbr.org/cs/2012/12/how_red_bull_creates_brand_buzz.html Bhasin, K. (2012, Febuary 15). How Dietrich Mateschitz Ignored The Haters And Created The Top Energy Drink. Retrieved April 16, 2013, from Business Insider: http://www.businessinsider.com/how-dietrich-mateschitz-ignored-the-haters-and-created-the-top-energy-drink-on-the-planet-2012-2 Boome, A. (2011, May 31). How food superbrands manage to become your family. Retrieved March 25, 2013, from BBC News: http://www.bbc.co.uk/news/business-13598581 Miller, J. (2011). Red Bull’s Brand Equity. West Virginia University. West Virginia: News America Marketing. Red Bull GmbH Company Profile. (2013). Retrieved April 16, 2013, from Yahoo! Finance: http://biz.yahoo.com/ic/101/101316.html Red Bull GmbH. (2013). Red Bull the company. Retrieved April 3, 2013, from Red Bull: http://energydrink.redbull.com/company Red Bull History. (2004). Retrieved April 17, 2013, from Funding Universe: http://www.fundinguniverse.com/company-histories/red-bull-gmbh-history/ Appendix A: Survey sheet Red Bull Brand Questionnaire 1- Age ââ€" ¯ Less Than 15ââ€" ¯ 16-20ââ€" ¯ 21-25 ââ€" ¯ 26-30ââ€" ¯ Above 31 2- Gender ââ€" ¯ Maleââ€" ¯ Female 3- Which energy drink do you drink the most? (Select one) ââ€" ¯ Red Bull ââ€" ¯ Power Horse ââ€" ¯ Boom Boom ââ€" ¯ I don’t drink any ââ€" ¯ Monster ââ€" ¯ Burn ââ€" ¯ Other _______________ 4- How often do you drink Red Bull? (Select one) ââ€" ¯ Everydayââ€" ¯ Frequently (Once or twice a week) ââ€" ¯ Occasionally (Once a month)ââ€" ¯ Rarely (Once every four months) ââ€" ¯ Never 5- If applicable, Why do you drink Red Bull? (You can select more than one) ☠ Taste☠ Studying☠ Work☠ Physical activities (sports) ☠ Lifestyle ☠ Mixing drinks☠ Driving☠ Brand design and image ☠ Marketing strategies, events, and sponsorships 6- If applicable, Why you do not drink Red Bull? (You can select more than one) ☠ Taste☠ Pricy☠ Unhealthy☠ I don’t believe in it ☠ Bad Reputation 7- On a scale of 1 to 10 Rate the following. Do you think that Red Bull is associated with extreme sports? Not at all

Essay about Understanding and Preventing Child Abuse and...

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